Aurora Flight Sciences was in the early stages of designing a commercial X-plane and needed a way to make its next funding proposal stand out. Its engineers teamed up with Syntropy to illustrate the benefits and functionality of its innovative design.
Aurora Flight Sciences was in the early stages of designing a commercial X-plane and needed a way to make its next funding proposal stand out. Having rethought and redesigned nearly every aspect of traditional passenger aircraft engineering, to maximize efficiency and minimize operating costs, AFS needed to communicate the science and beauty of its approach with a simple, elegant, and budget-conscious solution.
Syntropy first worked with Aurora Flight Sciences to transform basic CAD models into photorealistic 3D images of the aircraft, for use in marketing and business development materials. We then programmed our 3D model into an interactive environment that allowed users to take a 3D tour of the exterior and interior of the craft. Finally, we developed targeted print collateral for the business development team that featured detailed infographics and images.
We had a terrific relationship with Aurora Flight Science’s engineers from the beginning. The challenge was to visualize an aircraft a decade before it would come to market, based on simple wind tunnel models designed by its R&D team. Key to our process was our ability to collaborate with their team in delivering iterations to steadily develop the look, feel, and design of the airframe render. Our animators could speak their engineering language, and an iterative delivery process allowed for greater efficiency and client involvement throughout the relationship.
There is no substitute for doing things the right way the first time. From the beginning we took the time to not only deliver amazing media solutions for Aurora Flight Sciences but also to truly understand the company and its diverse product offerings.”"Micah Kohne – Creative Director at Syntropy